Drink Delta is a pioneer in the cannabis beverage space who in 2020 (as deltabevs.com) launched the first-ever hemp-derived THC beverage in the US that was legal nationwide. Despite resistance from retailers and store owners, Drink Delta has become an industry leader with over 5 million cans sold to date.
Operating within such a competitive market, Drink Delta acknowledged the need for a flawless digital presence and new online traffic. They experienced major (but common) issues with the old website, including inconsistent design and bloat, minimal SERP visibility on Google, an inability to run Google ads, and a lack of resources to resolve website issues.
Aiminity stepped in with a full website rebuild to create a better journey for its customers online and continued to manage and maintain the eCommerce website for three years.
In 2023, it rebranded to become Drink Delta and needed a new premium online presence to match its new look. This entailed a website rebuild, the introduction of Google Ads, and SEO management.
Aiminity implemented a deep rebuild of the website from deltabevs.com to Drink Delta and optimization for speed, conversions, and functionality on a WordPress CMS tech stack. We established an advertising strategy and Google PPC plan with the Drink Delta team to advertise with Google Search Ads and generate new customers from target keywords. Coupled with an SEO strategy to build organic traffic, it has resulted in a long-term investment to secure the future of drinkdelta.com.
The keys to success in this continued project have been a crystal clear game plan and open communication regarding expectations and updates. We implemented a regular schedule of strategy calls to ensure the company’s vision is aligned with its digital presence. Through ongoing competitor research and experience, we can continue to compete at the highest level in the “high-risk” industry of hemp-derived cannabis products.
Thanks to this multi-faceted marketing approach, Drink Delta is proud to announce it has already surpassed 2023 sales figures within the first four months of 2024.
Our long and ongoing relationship with Drink Delta has led to many shared ups and downs. Growing and working together has spurred us to deliver quality products and services in a highly competitive landscape. It has also enabled us to refine our processes to provide the highest level of services and results for our current and future clients.
We are proud to continue providing a highly optimized and competitive platform for Drink Delta to sell and showcase its pioneering products online.
