MUNCHIES!

MUNCHIES! (formerly Delta Munchies) is a veteran brand in the cannabis space with over 16 years in the industry and a loyal following built on bold flavor, high potency, and strong product trust. Despite their success in organic growth, scaling paid media—specifically on Meta—was a recurring challenge. Previous campaigns faced compliance issues that halted momentum, and without a structured growth system in place, paid acquisition was inconsistent.

Before partnering with Aiminity, MUNCHIES! struggled with:

• Frequent ad disapprovals and account flags due to cannabis keyword sensitivity
• Inconsistent ad uptime, preventing revenue predictability
• No structured creative testing system to identify winning hooks or formats
• Lack of funnel strategy, causing warm traffic loss and low retention
• No performance forecasting or optimization cadence

MUNCHIES! needed a performance partner who could navigate strict Meta policies without weakening the brand’s personality—while building a reliable and scalable ad system.

Aiminity approached the challenges with a strategy built to balance creativity, compliance, and long-term scalability. We knew that for a cannabis brand to succeed on Meta, success couldn’t rely on just launching compliant ads—it required a full ecosystem built around performance. Our strategy focused on establishing a foundation of Meta-safe creative guidelines, protecting the ad account from shutdown risk while retaining the energy and personality of the MUNCHIES! brand. From there, we developed a long-term growth architecture centered on consistency and scale: continuously testing creative angles to identify what converts, building campaigns that nurture users from discovery to purchase, and developing landing pages designed to convert traffic efficiently. This system-first strategy ensured MUNCHIES! could grow not just temporarily, but sustainably.

Aiminity took full control of MUNCHIES!’ Meta advertising ecosystem—owning strategy, creative, funnel buildout, and performance management to engineer a scalable revenue system built for high-risk brands.

• Creative System & Compliance
  Weekly production sprints ensured a constant flow of Meta-compliant static ads that aligned with MUNCHIES!’ bold, flavor-driven identity. Messaging leaned into product experience, brand attitude, and legality while staying within Meta policy to keep uptime consistent and avoid disapprovals.
• Full-Funnel Campaign Architecture
  We rebuilt the account using a tiered structure across cold acquisition, retargeting, and high-intent customer segments. Evergreen revenue campaigns ran alongside promotional pushes tied to product drops and seasonal momentum, enabling scalable traffic flow and predictable ROAS.
• Conversion Optimization
  Aiminity designed Meta-specific landing pages to maximize purchase intent and protect the ad account. These pages improved offer clarity, reduced friction, and increased conversion while ensuring a safe routing system for paid traffic under Meta guidelines.
• Testing & Message Hierarchy
  A structured testing system rotated through 8–12 creative variations weekly, refining performance through data-led iteration. Creative hooks were built around a prioritized message hierarchy—flavor, potency, product trust, and legal peace of mind—ensuring relevance across multiple audience tiers.

Within the first phase of the partnership, the system produced immediate and measurable impact:

• 2x+ Return on Ad Spend (ROAS) across campaigns
• Cost Per Acquisition below industry averages
• Thousands of new orders attributed directly to Meta traffic
• 9%+ Click-Through Rate (CTR) from strong creative engagement
• Near 25% conversion rate from optimized landing pages
• Millions of targeted impressions delivered across paid social

These results demonstrated that high-risk brands can scale profitably on Meta—with the right balance of creative testing, funnel strategy, and compliance.