Drink Delta

Drink Delta is a pioneer in the hemp beverage industry. Originally launched in 2020 as DeltaBevs.com, the company created the first federally legal Delta-9 THC seltzer in the United States—long before the cannabis drink category began to surge. Despite early resistance from retailers and a rapidly evolving regulatory landscape, they scaled to over five million cans sold and expanded distribution across the Eastern U.S. In 2023, the brand reintroduced itself as Drink Delta, embracing a sleek premium identity and repositioning itself as a modern, functional alternative to alcohol for conscious adults aged 25–60.

However, breakthrough branding alone wasn’t enough to unlock growth. Even with strong retail presence and a loyal base of returning customers, Drink Delta faced the same systemic barriers that limit growth in the cannabis space:

• Repeated advertising account shutdowns and instability
• Inconsistent PPC strategy and declining paid media efficiency
• No active presence on Google Ads
• A bloated, outdated WooCommerce website with poor conversion rates
• Fragmented agency support with no unified growth strategy
• Regulatory limitations preventing paid scale on Meta and Google
• Minimal SEO structure and near-zero organic traffic growth

To break through these limitations, Drink Delta needed a full-stack growth partner—one capable of handling brand, performance, compliance, web development, and SEO under one roof.

Aiminity partnered with Drink Delta to deploy a cross-channel performance marketing system designed specifically for high-risk, high-growth brands. The strategy prioritized three pillars: channel stability, creative compliance, and funnel scalability. Instead of relying on platform workarounds or high-risk ad tactics, the team built a tightly engineered acquisition ecosystem—one capable of scaling safely within regulatory constraints while increasing revenue velocity. Paid media, content, and conversion strategy were aligned through shared data systems and unified growth KPIs to eliminate the disjointed approach that had previously stalled performance.

Aiminity implemented a full performance transformation across Drink Delta’s digital ecosystem.

Paid media was first brought under control using proprietary systems designed to stabilize high-risk ad accounts. Compliant paid campaigns were launched across Meta, Google, and Snapchat, supported by risk-mitigation protocols and creative review frameworks tailored to THC advertising. This foundation allowed ad spend to scale predictably over time.

At the same time, Aiminity rebuilt Drink Delta’s website infrastructure, migrating from WooCommerce to a fully custom WordPress CMS and later modernizing again with a headless Shopify build. This upgrade dramatically improved site speed, SEO performance, and conversion rates, while enabling long-term scalability.

SEO strategy focused on rebuilding Drink Delta’s organic presence from the ground up. A structured keyword strategy was combined with technical SEO improvements, on-page optimization, Google index improvements, UX testing, and strategic link-building. Importantly, analytics and SEO reporting were tightly integrated with PPC and CRO to compound gains across the funnel rather than treating acquisition channels in isolation.

Collaboration between teams was seamless. Drink Delta’s internal design team worked side by side with Aiminity’s media buyers and CRO team to produce weekly creative iterations built for performance and compliance. Between 10 and 20 static ads were tested weekly, and two new CRO landing pages were launched each quarter to fuel growth while capturing new audience segments.

Creative deliverables included:

• Full homepage redesign
• Conversion-focused landing page variations
• Static ad iterations for Meta and Snapchat
• Mobile funnel optimization and UX restructuring

Under Aiminity’s leadership, Drink Delta achieved its most successful performance year to date in 2025, setting company records across revenue, conversions, and paid media stability. Performance improvements included:

Paid Media Growth

• +640% increase in total conversions
• +645% increase in conversion value
• –18% reduction in CPA
• ROAS maintained between 1.4x–1.6x at scale
• Ad spend scaled into high 6- and 7-figure levels
• Monthly revenue tripled in multiple 2025 quarters

SEO & Organic Traffic

• +25% increase in total SEO clicks
• 100%+ growth in organic impressions within 4 months
• +43.92% increase in organic on-site purchases

These milestones were achieved without sacrificing brand integrity or compliance standards. Instead, Drink Delta emerged with a fully integrated acquisition engine built for scale and sustainability.

Aiminity’s proprietary performance systems unlocked scalable growth for Drink Delta by integrating paid media, CRO, SEO, and full-funnel creative into one synchronized strategy. By pairing aggressive testing with risk-controlled compliance frameworks, Drink Delta turned restricted channels into high-performing revenue drivers—and built a digital engine capable of powering long-term growth in one of the most regulated industries in the world.