Botany Farms

Botany Farms is a luxury THC/CBD brand known for high-quality products, sustainable practices, and transparency. While they had a loyal customer base and strong eCommerce foundation, they struggled to scale advertising due to:

• Repeated Meta Ads account shutdowns and disapprovals
• Inconsistent creative direction and messaging
• Lack of structured performance framework
• No optimized landing pages for conversions
• Minimal in-house expertise navigating Meta’s strict high-risk advertising policies

They needed a performance marketing partner experienced in compliant growth strategies for regulated industries who could stabilize their ad account and build a scalable acquisition system.

Aiminity developed a performance strategy that prioritized account stability, compliance, and consistent revenue growth. Rather than relying on aggressive tactics that risk short-term performance for long-term penalties, the strategy focused on building a compliant full-funnel Meta system capable of scaling sustainably. This included developing compliant creative angles, restructuring campaigns to improve efficiency, and aligning every stage of the funnel—from initial ad exposure to checkout—with Meta’s regulations. Aiminity also implemented a structured testing environment designed to produce reliable performance insights while reinforcing brand consistency across all messaging and creative.

To execute the strategy, Aiminity took over end-to-end management of Botany Farms’ Meta advertising ecosystem. Key components included:

• Creative System
  Developed compliant ad messaging, scripts, and visuals designed to communicate product benefits without triggering policy violations.
• Landing Page Optimization
  Built and deployed custom conversion-focused landing pages that aligned with campaign messaging and improved on-site engagement.
• Campaign Architecture
  Launched a structured campaign framework supporting both evergreen growth and promotional offers, including retargeting systems for warm audiences.
• Testing Framework
  Ran continuous creative testing cycles, exploring new hooks, formats, and value propositions to identify top-performing ad angles.

All creative production, campaign management, and optimization were handled in-house by Aiminity, ensuring seamless execution and accountability.

Within the first eight weeks, Botany Farms experienced significant performance gains and long-term advertising stability. Comparing February through mid-April:

• +25% increase in ROAS
• –26% reduction in CPA
• +47% growth in total conversion value
• +59% increase in total conversions
• +74% increase in click volume

These results were driven by consistent creative testing, improved message-to-market fit, and landing page optimizations that increased purchase intent. Most importantly, Botany Farms’ Meta account health stabilized, eliminating shutdowns and allowing campaigns to scale without disruption. Under Aiminity’s guidance, Meta transformed from a risky acquisition channel into a strong revenue driver and foundation for long-term growth in the highly competitive cannabis industry.